Audience Growth

12 Tips for Connecting with Your Podcast Audience

Last updated on: 
March 14, 2022

Building connections with your podcast audience can be a challenge. Discover 12 tips to kickstart establishing key relationships with listeners.

To run and stay moving, every car needs fuel. The same is true for podcasting; in order for a show to thrive, it must have its own audience. As a result, interacting with podcast audiences is an essential step in podcasting.

However, much like any other profession, podcasters have rough days that force them to stop producing new episodes. When this happens, there's a high likelihood that listeners will lose interest in the podcast show.

As you can see, establishing and maintaining a relationship with your audience is a complex undertaking. One virtue you should have as a podcaster is consistency. So how can a podcaster engage with its intended audience? 

In this article, we will answer this question and go through the important key points to keep in mind in order to maintain a harmonious connection with your audience.

1. Start nothing if you don't understand your audience

Know your audience before diving into any production job. If your efforts do not suit your target audience, they'll be in vain. Make certain you are familiar with them. Keep in mind that your podcast isn't for everyone.

Do not make the mistake of casting a wide net and expecting your podcast to flourish overnight. Begin by describing their demographics — age, gender, education, and so on — but you must go further than that. The narrower your target audience gets, the easier it will be to create valuable content.

You must understand their interests and hobbies–what piques their interest? As a result, audiences will be able to relate to the topics of your episode. To know their attitude, beliefs, and thinking, you can conduct an audience analysis. It is a process that enhances your effectiveness in delivering your talks, narratives, and interviews as a podcaster. 

2. Strengthen your social media presence

In today's world, who isn't on social media? As a podcaster, it is one of the most important platforms to be on. If you're just getting started with podcasting, social media might help you attract new listeners by acting as a magnet.

Your social media platforms, including Instagram, Facebook, and Twitter, will keep your followers up to date on the latest podcast news. It is one of the most effective strategies to keep viewers interested from one episode to the next.

Ninety-four percent (94%) of monthly podcast listeners are engaged on at least one social media site, according to Podcast Insights. This allows you to set up your accounts while focusing on the ones where they are most active. As a result, before opting to increase your presence across all social media networks, it is critical first to understand your target audiences: what are their online activities? 

You can also create Facebook Groups for your listeners to have a space to engage within. It would be best if you let listeners interact with each other. Communication should also occur among your listeners and not only between you and them. 

3. Recognize your listener’s posts and create a community

You will see some of your target audience talking about your program on social media after you set up your accounts. React and comment on their posts and respond to their comments to engage with them.

You can express your gratitude to them for their assistance. It will give them a sense of exhilaration and relief to be engaged on platforms where they frequently post. They will feel safe knowing that you are familiar with them and that you genuinely care about them.

To make each episode more engaging, we recommend using podcast platforms to build a Q&A and polls. This technique allows your listeners to express their thoughts in each episode. It will provide you with feedback that will help you improve your podcast.

You can also communicate with them through online communities such as Reddit and other social media forums. You may also use Facebook Groups to provide your listeners a place to interact. 

Not only should you communicate with your listeners, but they should also communicate with each other. Apart from having to know them, it will also provide you with material to discuss in future episodes.

4. Research your target audience and focus on them

As a podcaster, your content matters. Every piece of content made should not be for everyone. It should only serve a specific number of people — your target audience. Narrow down your focus to listeners you think will relate to and find value in your content.

Throughout this procedure, conduct thorough research. Join Reddit groups that explore topics related to the podcast category you're interested in. You can also read the comments on your podcast's social media posts or expand on major topics from previous episodes. Better yet, directly ask your fans. Use your email list and social media accounts to solicit feedback on what they want to hear.

Once you get some ideas down on paper, go over each one and ask yourself if the content addresses the needs of your listeners. Ask questions like:

  • Will it make a difference in their lives? 
  • Is it going to make them better people? 
  • Will they be able to sit through the entire episode? 
  • Is this the type of content they're looking for?

5. You should have a website

Establishing a website is one of the best ways to connect with your audiences virtually, aside from your social media accounts. A website should act as a touch point on all the resources relevant to your podcast, including the episodes, blog posts, guest information, and details of your podcast.

A well-optimized podcast will increase your visibility the moment interested audiences look for you using a search engine. A blog can further provide value and will improve your search engine rankings.

Remember that search engines cannot rank audio files like MP3s. Aside from having blog content, you can also transcribe your audio and video episodes into text so that search engines like Google can recognize your podcast. 

6. Be genuine

In this age of rapidly advancing technology, people are increasingly unsure of how to distinguish between fake and authentic things. Being true can be boring to some people. However, behind all of this phony virtual society we've created, most of us yearn for sincerity and honesty.

Tell personal stories about awkward experiences you’ve had. Remember that mistakes and embarrassment are, for the most part, an unavoidable component of life. By sharing these with your listeners, you will strengthen your bond with them and appear more human to them.

One way to practice being candid is by choosing a topic you enjoy discussing. It not only assists in the creation of compelling content, but also plays a significant role in the production of new episodes for your audience to enjoy.

Take a step back and review your podcast's theme if you're having trouble engaging an audience. It's preferable to start a new podcast about something you're interested in rather than committing to something that bores you.

7. Stay on topic

As you become more experienced at podcasting, you’ll begin to enjoy recording every episode. There will be moments where you feel like you own the mic. Be careful not to become so relaxed that the talk drifts away from the issue.  

To avoid beating-around-the-bush moments in your podcast, it is best to always carry a script during your recording sessions. Also, practice awareness. If you find yourself straying away from your plan, bring the conversation back to it. 

You can always edit out the segments that strayed a little too far in post-production. However, you can save your audio editor from a lot of hassle if you simply avoid these irrelevant segues. Also, avoid sharp cuts in your episodes!

8. Connect with experts as your guests

If you're doing an interview-style podcast, it's best to have guests who are knowledgeable about the subject. It will add credibility to your discussion. Guests with the appropriate credentials will always share the appropriate information with your audience.

You should start attracting a more significant number of dedicated listeners to your show. You can accomplish this by selecting influencers in your posts on social media. Make sure that each post where you tagged influencers speaks to their area of expertise! As a result, your listeners will be more likely to be satisfied with each episode you provide.

9. Provide value and guidance

Your show's value is the link between you and your audience. Constantly tailor your information to the expertise, experiences, and interests of your listeners. Define unfamiliar concepts and avoid using difficult-to-understand jargon.

Include statistics to determine that your material is accurate and valuable.  However, it would be best to transform your numerical facts into layman's terms. Include analogies to examine opposing viewpoints on a topic.

Analogies might help your audience relate to your issue more successfully. It will simplify complicated concepts into simple concepts. Remember that you won't be able to provide them with a visual depiction of your message, so you'll have to say it clearly.

Furthermore, it is critical to lead your audience through the process. When you have interviews or discussions with someone, you should first provide them with the gist of what you will talk about. Then, to help them remember your message, break each episode into various sections and central themes.

If you want to produce a more valuable podcast, you can seek help from experts. Podcast production companies like Podkick help beginners create content that resonates with their audience’s needs.

10. Observe consistency around your content

It's not only about publishing schedules when it comes to podcasting consistency. Consistency also applies to your brand, content, marketing, and message creation, and among other things. Consistency attracts viewers and makes them want to catch more episodes of your show.

You should have one to two categories around which all of your content will revolve, in addition to having topics for each of your episodes. This is what we refer to as content pillars. You should stick with one to two content pillars only. For instance, revolving around law and accounting topics exclusively.

With a major category in place, you'll be able to determine the topics you'll cover in each episode. You can't talk about wildlife in one episode and then move on to discussing supernatural beings in the next. To avoid confusion among your target viewers, be consistent.

11. Have mini-interviews or ask me anything live episodes

Go live on your social media platforms and interact with your followers. Select questions from their comments and honestly respond to them. They will have a chance to get to know you better. This practice will pave the way for them to tell you about the topics they'd like you to explore.

Mini-interviews are quite strategic. We might use this type of episode as fillers during slower seasons. When doing mini-interviews, you can quickly converse with your audience and inquire about the issues for which they seek help.

12. Read reviews and mention shout-outs on air

Reading reviews will show that there are many people who enjoy listening to your podcast. They'll feel better knowing that you're paying attention to what they're saying about your show. Allow them to submit their own shout-outs as well. Mention that they are currently celebrating a special occasion.

Key Takeaways

To have a successful podcast, you must first develop and understand your audience. Using these crucial steps to engage with your ideal audience can be a daunting and time-consuming endeavor. 

But after you've done so, everything will go more smoothly. Keep your ears and eyes open for your listeners. It will make things easier for them to tell you what they want to learn more about. 

Here’s a bonus shortlist of more strategies you can use to connect with your audience:

  • Build an active newsletter list
  • Highlight their brands, services, or products
  • Have a catchy title and post copy
  • Have a clear call to action
  • Produce evergreen content

Finally, keep this pro tip in mind: be strategic. It will act as a guide for your podcasting endeavors. There will always be current trends and new discoveries in the area of your content pillars, but having a strategic plan will help you prosper in the face of adversity in the podcasting industry.

Spencer Shaw

Founder, PodKick

Spencer Shaw is the founder of PodKick.com, a podcast production company that is responsible for millions of annual downloads. They’ve been featured in Forbes, MSN and other publications.

Spencer has started and exited several businesses in the software, real estate, and internet industries. He is the host of the Business Growth podcast and is the co-host of The Prosperity podcast. He’s also an instructor on the Udemy platform leading over 9,000 eager entrepreneurs.

Platform
Price
Pro’s
Con's
Anchor

Free

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Buzzsprout

Free for 2 hours of content per month

$12 for 3 hours per month

$18+ for 6 hours and up

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Libsyn

$5/month for Monthly Storage 50mb

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  • An iTunes Podcast partner.
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  • Embed media player.
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  • 50mb storage for $5 won’t be enough if you are publishing weekly so you’ll end up with a higher price point
Podbean

Unlimited audio package: $9/month

Storage space:

Unlimited

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  • Embed media player.
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  • Upload and changes to podcast titles and/or descriptions take a day to change on iTunes.
  • Not an iTunes podcast partner.
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Blubrry

Classic

$5/month

Monthly Storage

50mb

  • Podcast Wordpress plugin and management.
  • If you want to record a new introduction or conclusion, add in a sponsored ad or upload a new version of a podcast, it doesn't count towards your storage usage per month.
  • Blubrry allows a 25% storage overage each month
  • Prices are based on storage.
  • Usability is okay.
SimpleCast

Starting: $15/month

Recommendation: $35/month

Monthly Storage: Unlimited

  • Hosts your audio files no matter what the size!
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  • Embed media player.
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  • Customizable podcast
    website.
  • Prices are slightly higher than other platforms, but well worth it especially if you have a branded company podcast!