Case Study: C Suite


TD was searching for measurable marketing tactics to educate everyday people on cybersecurity through impactful stories.

The TD team needed an effective, engaging, and measurable channel to spread awareness and inform consumers about the dangers of cybercrime. The team also wanted to position the host, Claudette McGowan, as a thought leader in cybersecurity without taking too much time out of her already busy schedule. 

Using competitor benchmarks, Quill created a unique podcast format and tailored Audience Growth Strategy to drive results. 

TD partnered with Quill to create C Suite, a podcast that’s informing the masses on cybersecurity. Quill assisted in the launch of C Suite from ideation and strategy to distribution and audience growth. 

Through innovative storytelling, C Suite is educating listeners, driving public relations efforts for TD and Claudette, and increasing awareness for TD’s cybersecurity initiatives. 

C Suite is an award-winning podcast that has been featured in various publications including BetaKit and Bay Street Bull. The podcast has reached impressive download rates for its first season, received consistent positive reviews and feedback from listeners who are using it as an educational resource, and brought numerous speaking opportunities to Claudette. 

“With the C Suite podcast, TD’s goal is to educate and empower listeners to stay safe online. We felt the best way to do that was to tell real stories of people who have fallen victim to cybercrime - and what they learned in the process. 

On C Suite, listeners don’t simply learn about the different types of cybercrime. They gain tactical knowledge and proactive tips for mitigating risk and protecting themselves, their colleagues, and their loved ones.” 

- Quill Production Team 

Sample C Suite episodes: 

Ring Ring Robocall 

Phish Out of Water 

Imposter in the Inbox

Tune in to the C Suite podcast

Learn more about TD: 

As a top 10 North American bank, TD aims to stand out from its peers by having a differentiated brand – anchored in our proven business model, and rooted in a desire to give our customers, communities and colleagues the confidence to thrive in a changing world.

View more case studies